The Sterling Phylosophy
At Sterling, we believe that truly great events are built on the art of hospitality, ensuring that every guest feels seen and celebrated from the first glass of champagne to the final dance. We act as your quiet force and expert navigators, leading with calm, decisive action to solve problems before they ever reach your radar. Our approach is never cookie-cutter; we curate every detail to reflect your specific story, style, and vision. Part strategist, part confidante, and full-time advocate, we bring a focus to the details that matter most, allowing you to stay entirely present in every moment of your celebration. "We own the details, you own the moments."
The Boutique Experience
Sterling Weddings & Events is an award-winning Arizona boutique wedding and event planning company. We aren't a "wedding factory"—we intentionally limit our calendar to ensure every celebration is a unique, one-of-a-kind production with a hand-picked team of pros.
Care Schmidt | Owner & Experience Curator
I’m a native Arizonan with a "little bit country, little bit rock n’ roll" soul. After fostering my career in NYC and California with Disney/ESPN, I launched Sterling in 2007 to bring high-end, flawless execution to every client.
With 25+ years of experience—working with everyone from pro athletes and Hollywood elite to teachers and nurses—my passion remains the same: creating events as individual as the people hosting them. When I’m not planning, you’ll find me daydreaming about my next trip, at happy hour, on a yoga mat, or exploring new countries with my husband and son. We've crossed canyons, climbed the highest mountains and explored timezones and new countries and I couldn't imagine my life without them.

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Always up for an Adventure: I've hiked across the Grand Canyon in a single day—sunup to sundown.
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Nerd Status:: I’ve been to every Disney park in the world (except China!) and even performed in a Disneyland parade once. BTW - It’s harder than it looks!
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I’m a certified yoga teacher and a licensed real estate agent.
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Cruel Twist of Fate: I love cake and used to joke that cake is why I got into events, but I actually can't eat it due to an allergy.
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My Happy Place: Cooking is my favorite part of the day, but celebrating my clients’ biggest milestones is what really fills my cup.
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Fun Facts about Care:

